Brand
Marketing
H.Q. strives to give brands a voice that builds trust and category authority by speaking to their competence, consistency, compassion and desire to connect with their customers.
H.Q. capitalized on the FUN aspect of the HOFFY brand to develop the Hoffy Family of Characters that deliver product messaging in an engaging and impactful way. This Family represents the breadth of the hot dog loving population and speaks to the target audience from Billboards and Transit Shelters to Grocery Stores and Stadium Concession Stands providing a smile and a few words that convey a big message.
Sharing the Burchell Nursery brand in unexpected ways has successfully increased awareness about its breeding program and grown its market share. H.Q. has created campaigns that include original recipes featuring Burchell bred exclusive nut spreads and fruit preserves, limited quantities of award-winning olive oil and a variety of digital ads and industry focused materials promoting their nut, fruit and citrus varieties.
Branding a new, handcrafted artisanal mezcal in an already crowded category was a challenge H.Q. relished. The project included naming the product, crafting the product “story”, the design of the logo, research and selection of the bottle, creation of the product labels, development of the in-store merchandising, promotional packaging, creation of advertising and digital content.
H.Q. helped to successfully introduce packaged fruit to a new generation of consumers by using animated digital boards in unexpected spaces like Six Flags amusement parks and with a series of digital and print ads featuring unique, easy-to-make, recipes that fit the target audience’s life style, taste preferences, and budgets.